For Immed Release: Milestone — ICT Says More Than 10 Million Views Of Blog Shows Need For Information On “Working Effectively with Indigenous Peoples®”

For Immed Release: Milestone — ICT Says More Than 10 Million Views Of Blog Shows Need For Information On “Working Effectively with Indigenous Peoples®”

(Saanichton, BC; Jan 24)

Just a couple of weeks into the new year, Indigenous Corporate Training Inc. (ICT), a BC based Indigenous relations training company that has been providing training across Canada and around the world for over 20 years, has hit an important and telling new milestone — 10 million views on their important blog “Working Effectively with Indigenous Peoples®.”

With a mission to foster cultural awareness, sensitivity, and reconciliation in the workplace, ICT has a long history of helping thousands of people, governments, organizations and other entities work effectively with Indigenous Peoples both through training and free resources. Trainees learn to build informed, effective, and respectful relationships with Indigenous Peoples and communities.

To mark the momentous occasion of the tenth million view, ICT has released a media statement and royalty free article for media use.

ICT executives say in today’s statement that they are “ humbled to share that our Working Effectively with Indigenous Peoples® Blog has amassed over 10 million views,” pointing out that “this volume of viewership is representative of the public need for understanding and connection to the culture and history of Indigenous Peoples and is a reminder to us at ICT of the importance of our mission to facilitate that connection for people across Canada and beyond.”

Perhaps part of the impressive, immense reach of the ICT blog can be attributed to a growing global recognition of the importance of incorporating Indigenous perspectives in all aspects of today’s workplace across industries/sectors. This acknowledgment is not only a reflection of the ongoing reconciliation efforts in countries like Canada, Australia, and New Zealand but also a recognition of the inherent value that Indigenous knowledge systems bring to the table.
The people at ICT say that outside events had impact, too — expanding their readers exponentially over the last several years.

“Between 2015 and 2020, our blog views grew from 45,000 to over 4 million, mirroring Canada’s increased interest in Indigenous topics and coinciding with a key milestone for Indigenous Peoples in Canada,” says the article submitted to media. “ — the final report from the Truth & Reconciliation Commission published in 2015 and the subsequent “94 Calls to Action” to address the cultural genocide of Indigenous Peoples as enacted with the residential school policy and achieve reconciliation. This important period in the history of Indigenous Peoples and Canada, combined with the increased capacity and rejuvenated thirst for knowledge seen during the COVID-19 global pandemic starting in 2020, has led to the continued growth of our blog readership, doubling our views in just a few short years.”

What resonates most with readers?
As they reached the over 10 million views milestone, ICT took the time to reflect on which of the hundreds of articles specifically struck a chord with Canadians. The 2015 article “21 Things You May Not Have Known About the Indian Act” was among the top on that list. In this article, ICT President Bob Joseph provides a simplified overview of the complex piece of legislation that has had such far-reaching implications on Indigenous Peoples since its enactment in 1876. The article achieved tens of thousands of views in a very short period, and since its posting, has had over 500,000 views. “It opened up the door to exploring the idea of publishing a book. We approached some book producers who felt it would go viral in bookstores and they encouraged publishing.” In 2018, 21 Things You May Not Know About the Indian Act was published and has remained on Canada’s non-fiction, best-seller list ever since.

The article that has received the greatest number of views is “8 Key Issues For Indigenous Peoples In Canada,” being viewed over 707,000 times since its posting in 2015. In this article, Bob outlines the most significant concerns for Indigenous Peoples in Canada, the roots of which lie in the Indian Act and colonialism. Due to the continued high interest in this topic, ICT has since expanded this article into a series of articles that take a deeper dive into each of the eight key issues individually.

Pointing out that there are over 600 million blogs online with over 6 million new posts published each day, ICT executives say they feel “honoured to have been chosen over 10 million times and to have been given the opportunity to connect our mission to so many people.”

ICT’s Bob Joseph is available for media interviews, and a royalty free article by Bob is available to newspapers and online media for publication.

Media contact :
Tracy Lamourie
Founder, Managing Director, Senior Publicist
LAMOURIE MEDIA
“Global Award Winning PR — Toronto, Hollywood, the EU & Beyond”
Email : lamouriePR@gmail.com